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Opening Well

Opening Well

The importance of the opening paragraph; greetings and salutations (and some cultural considerations); structuring effective openings that orient the reader.

Transcript

Welcome to Opening Well! Getting the opening paragraph right is crucial to writing engaging documents, especially for communications to the client, which are this lesson’s focus. To understand why the opener is crucial, pretend that you are one of your clients. You own a company called Meta Holdings Limited. 

An email arrives in your inbox. Attached to it is an advice memo you’ve been eagerly awaiting from your outside counsel. You hope that it will answer all your burning questions....