The Cashmere & Camel Hair Manufacturers Institute (the institute) was a cashmere-manufacturers association, and Packard (defendants) was a member of the association. Harve Benard was a clothing label that sold its products at Saks Fifth Avenue (Saks) (defendants). Harve Bernard sold women’s blazers at Saks that it labeled as “A Luxurious Blend of Cashmere and Wool” with a 10-percent cashmere content. The institute purchased samples of the blazers and through testing, found both that the blazers contained very little or no cashmere and that any cashmere in the blazers was in fact recycled, which was not indicated on the labels. The institute and Packard filed a Lanham Act false advertising suit. The district court granted summary judgment for Saks and Harve Benard, and the institute and Packard appealed.