The Legal Implications of Doing Good: Understanding the Law of Cause Marketing and Commercial Co-ventures
To increase sales as well as goodwill, many companies like to partner with charitable organizations to market their products. One common marketing plan is the commercial co-venture, which involves advertising that the company will donate a portion of sales to a charity. This highly-regulated area of law has numerous requirements, from contractual and advertising obligations to registration and bonding. In this program, you will learn best practices for running successful charitable marketing campaigns, as well as the difference between commercial co-ventures and other cause marketing efforts. You will also learn about applicable state laws and how to problem solve for compliance issues in commercial co-venture campaigns.