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Building a Powerful Practice Niche

Promoting Niche Expertise Through Online Profiles and Thought Leadership

Promoting Niche Expertise Through Online Profiles and Thought Leadership

Learn how to promote your niche expertise through two of the most visible and impactful avenues: your online profiles and the thought-leadership content you produce.

Transcript

Welcome to Promoting Niche Expertise Through Online Profiles and Thought Leadership. In this lesson, true to its name, we’ll show you how to prove and publicize your niche expertise through two key media: your online profile and thought-leadership content. Our goal here is to position you to credibly demonstrate that clients with legal problems in your niche area should hire you over the competition.

Your online profile is primarily your biography, as it appears on your firm’s website,...

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