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Building a Powerful Practice Niche

The Benefits of Niche Differentiation

The Benefits of Niche Differentiation

Learn what niche differentiation is, and understand its irreplaceable benefits: marketing efficiency, faster and easier client engagements, peace of mind, and more.


Welcome to Building a Powerful Practice Niche. In this course, we'll discuss how to set your practice apart from the competition by establishing a distinct practice niche. In this lesson, we’ll briefly introduce practice differentiation and explain why it’s important.

Practice differentiation is rooted in the ecological concept of niche differentiation. Niche differentiation draws on the competitive-exclusion principle. In simple terms, this principle states that if two distinct species occupy...