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Familiarize yourself with the concept of trademark dilution, the elements or requirements of dilution, and the two types of dilution: blurring and tarnishment.


This lesson will explore the concept of trademark dilution. Dilution is a relatively new concept in trademark law and comes from the idea that famous trademarks can be damaged even when consumers are not likely to be confused by a third-party’s use of a similar trademark on unrelated goods and services. The lesson will start by defining dilution and then describing two different types of dilution, dilution by blurring and dilution by tarnishment.

I. Definition of Diluation

Dilution is the...

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