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Keyword Advertising, Meta Tags, and Content Stuffing

Keyword Advertising, Meta Tags, and Content Stuffing

Explore the trademark implications of modern business strategies to increase online presence, such as keyword advertising, meta-tagging, and content stuffing, as well as the four-factor test for keyword advertising infringement.

Transcript

The Internet has fundamentally changed business advertising. Companies need a web presence in order to stay relevant in the marketplace and face increasing competition from a global market.  Companies constantly jockey for positions on search engine results, especially because over 95% of users click on a Google result on the first page.  However, when a new company attempts to enter the market, it is almost impossible to achieve a good placement “organically” with search engines....

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