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What Can Be Protected under Trademark Law?

What Can Be Protected under Trademark Law?

Learn the legal definition of a trademark, what types of works can be protected, and the trademark's history and function.

Transcript

Trademarks are an important part of a company’s intellectual property.  This tutorial will teach the essentials of trademark law, starting with the basics.  In this lesson, we’ll define a trademark and look at the policy reasons behind trademark law.  It will then discuss what can function as a trademark.

I. Definition

The Restatement of Unfair Competition defines a trademark as “a word, name, symbol, device, or other designation or a combination of such designations, that is...

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