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Defining Value and Building Trust

Defining Value and Building Trust

Learn how to develop and communicate a compelling client value proposition that sets you apart from the competition.


Welcome to Defining Value and Building Trust! In this lesson, we'll discuss the client embedding process, and we’ll talk about how creating extraordinary value, which is aligned with client needs, will help you build strong relationships with current and prospective clients. Once again, this lesson focuses mainly on business-entity clients.

Clients want more than simple value in the abstract. They want relevant value—value that directly addresses their specific needs and goals. We use the...