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Marketing Strategies and Techniques

Marketing Strategies and Techniques

Marketing is intended to raise awareness about your practice and attract client inquiries. Learn which marketing strategies and techniques work the best, and which are a waste of time and money.


Previously, we learned that the marketing cycle has three stages: marketing, business development, and client service. This lesson, we’ll explore the first stage of the cycle—marketing. We’ll start by asking a simple question: what are the benefits of marketing? Put differently, what does marketing do for my practice? After all, marketing can be expensive and time-consuming, so it’s only natural to wonder whether the benefits justify the cost.

Here’s the short answer: a disciplined and...