Practice Differentiation Strategies
Learn about the three main practice differentiators and how they relate to the practice maturity lifecycle.
Welcome to Practice Differentiation Strategies! In The Power of Differentiation, we learned how differentiation can help a lawyer's practice stand out in the client’s mind and get noticed. We also learned that you need a differentiation strategy to help you do this. In this lesson, we'll explore three basic practice differentiation strategies. We’ll focus mainly on business clients, but many of these principles also apply when you’re dealing with individual clients.