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The Client Embedding Process

The Client Embedding Process

Clients have a simple value chain that requires service providers to adjust their service delivery to the unique stage of the client’s value chain. Learn how clients determine value and how to align your services to the value they seek at each stage.


Welcome to The Client Embedding Process! In this lesson, we’ll introduce the client development process, and we’ll examine how business development in the legal sector has evolved over the years. We'll also study how to use the practice maturity lifecycle to better understand client needs and priorities, and how to align your own legal service delivery with what clients value most. We’ll refer to this process as the client embedding process.

Now for a short history lesson. The perceived best...