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The Power of Differentiation

The Power of Differentiation

Learn why differentiation is so important in professional services, and learn how to create a unique promise of performance that makes you stand out in the marketplace and helps attract prospective clients.


Authors

Eric Dewey's Photo

Eric Dewey

Principal
Group Dewey Consulting

Transcript

Welcome to The Power of Differentiation! Differentiation means setting yourself apart from the competition. It means credibly communicating the value that you can provide, but your competitors can’t, so that clients will hire you over the competition. It’s a promise of the superior performance that clients can expect from you. 

In this lesson, you’ll learn about differentiation, why it has become so crucial in today’s legal-services market, and the powerful competitive advantage it...

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