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The Marketing and Sales Cycle

The Marketing and Sales Cycle

Learn which marketing and service strategies and techniques work the best, and which are a waste of time and money.


Authors

Eric Dewey's Photo

Eric Dewey

Principal
Group Dewey Consulting

Transcript

Welcome to The Marketing and Sales Cycle! In another tutorial, The Client Embedding Process, we discussed how you can embed yourself in the client's business by understanding that business, and by creating more value for the client at each stage in the relationship. While this does make sense, it presupposes that you already have clients. What if you don't? In that case, you need to get clients, but how do you do that? To help show you how, this lesson will begin by explaining this course’s...