Rob LaPlaca

Rob LaPlaca


Verrill Dana LLP

Rob practices in two primary areas: promotion law and commercial litigation. 

Rob leads Verrill Dana LLP’s Promotion Law practice, which includes sweepstakes, skill contests, instant win games, Internet and mobile marketing promotions, trade promotions, and consumer offers. Rob counsels well-known brands, as well as advertising and marketing companies, from concept development through implementation to fulfillment.  His practice also includes reviewing and drafting agency contracts, publicity agreements, and various advertising agreements.  Rob is also experienced in reviewing advertisements for television, radio, online, and print marketing.  Throughout his career, Rob has worked on many popular marketing promotions, including ones seen on television shows, on well-known social media sites, and at live sporting events. He regularly speaks on promotion law topics. 

Rob also counsels clients on cause-related marketing, including commercial co-ventures and charitable promotions. He represents both noted charities and major brands. He works with clients on program concepts, contract drafting and review, state registration, and advertising. Rob has worked on many national and worldwide commercial co-ventures, including programs involving national retail sales, online sales, charitable events, and popular movie releases. An article featuring Rob’s commercial co-venture practice was published in the Connecticut Law Tribune

Rob’s litigation practice includes complex commercial disputes involving corporate, contract, employment, and trademark law.  He practices in federal and state trial and appellate courts, primarily in New York and Connecticut, as well as arbitrations before JAMS, AAA, and the International Court of Arbitration.   

Rob previously practiced for seven years at a noted New York City law firm. 

Rob lives with his wife in Weston, Connecticut, where he is a State certified firefighter with the town's volunteer fire department, a role in which he was profiled in the Connecticut Law Tribune.