
Rob LaPlaca
Partner
Verrill Dana LLP
Rob
leads Verrill Dana LLP’s Promotion Law practice, which includes
sweepstakes, skill contests, instant win games, Internet and mobile
marketing promotions, trade promotions, and consumer offers. Rob
counsels well-known brands, as well as advertising and marketing
companies, from concept development through implementation to
fulfillment. His practice also includes reviewing and drafting agency
contracts, publicity agreements, and various advertising agreements.
Rob is also experienced in reviewing advertisements for television,
radio, online, and print marketing. Throughout his career, Rob has
worked on many popular marketing promotions, including ones seen on
television shows, on well-known social media sites, and at live sporting
events. He regularly speaks on promotion law topics.
Rob
also counsels clients on cause-related marketing, including commercial
co-ventures and charitable promotions. He represents both noted
charities and major brands. He works with clients on program concepts,
contract drafting and review, state registration, and advertising. Rob
has worked on many national and worldwide commercial co-ventures,
including programs involving national retail sales, online sales,
charitable events, and popular movie releases. An article featuring
Rob’s commercial co-venture practice was published in the Connecticut Law Tribune.
Rob’s
litigation practice includes complex commercial disputes involving
corporate, contract, employment, and trademark law. He practices in
federal and state trial and appellate courts, primarily in New York and
Connecticut, as well as arbitrations before JAMS, AAA, and the
International Court of Arbitration.
Rob previously practiced for seven years at a noted New York City law firm.