Bishop v. Equinox International Corp.
United States Court of Appeals for the Tenth Circuit
1998 WL 650080 (1998)
In 1988, James Bishop (plaintiff) registered a trademark for a mineral-electrolyte solution called “Essence of Life.” Equinox International Corporation (Equinox) (defendant) began marketing a dietary supplement called Equinox Master Formula Essence of Life Liquid Mineral Complex. When Bishop learned of Equinox’s product, Bishop requested that Equinox cease and desist from infringing upon Bishop’s mark. Although Equinox agreed to stop using Bishop’s mark, Equinox in fact continued to use Bishop’s mark. Bishop sued Equinox for trademark infringement, seeking injunctive and monetary relief. The district court granted a permanent injunction but denied monetary relief. The district court determined that Bishop had not demonstrated actual damages and was not entitled to monetary relief in the form of an accounting of profits. Bishop appealed.
Rule of Law
Holding and Reasoning (Lucero, J.)
What to do next…
Unlock this case brief with a free (no-commitment) trial membership of Quimbee.
You’ll be in good company: Quimbee is one of the most widely used and trusted sites for law students, serving more than 97,000 law students since 2011. Some law schools—such as Yale, Vanderbilt, Berkeley, and the University of Illinois—even subscribe directly to Quimbee for all their law students. Read our student testimonials.
Learn more about Quimbee’s unique (and proven) approach to achieving great grades at law school.
Quimbee is a company hell-bent on one thing: helping you get an “A” in every course you take in law school, so you can graduate at the top of your class and get a high-paying law job. We’re not just a study aid for law students; we’re the study aid for law students. Read more about Quimbee.
Here's why 176,000 law students have relied on our case briefs:
- Written by law professors and practitioners, not other law students. 14,000 briefs, keyed to 188 casebooks. Top-notch customer support.
- The right amount of information, includes the facts, issues, rule of law, holding and reasoning, and any concurrences and dissents.
- Access in your classes, works on your mobile and tablet. Massive library of related video lessons and high quality multiple-choice questions.
- Easy to use, uniform format for every case brief. Written in plain English, not in legalese. Our briefs summarize and simplify; they don’t just repeat the court’s language.