In re United Distillers, PLC

56 U.S.P.Q.2d 1220 (2000)

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In re United Distillers, PLC

Trademark Trial and Appeal Board
56 U.S.P.Q.2d 1220 (2000)

CS

Facts

United Distillers, PLC, (United) (plaintiff) sought to register the mark “Hackler” as a trademark for alcoholic beverages. United identified the term “Hackler” in its advertisements as a person who produced flax and sought to associate the brand with a historical hackler in nineteenth-century Ireland who was also a distiller. The trademark examiner refused the registration on the grounds that the mark was primarily merely a surname. United appealed.

Rule of Law

Issue

Holding and Reasoning (Chapman, J.)

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