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In the Matter of Snapchat, Inc.

Docket No. C–4501, 2014 WL 1993567 (2014)

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In the Matter of Snapchat, Inc.

Federal Trade Commission

Docket No. C–4501, 2014 WL 1993567 (2014)

Facts

The Federal Trade Commission (FTC) (plaintiff) instituted an administrative complaint against Snapchat, Inc. (defendant), alleging that Snapchat had violated the Federal Trade Commission Act (the FTC Act). The FTC alleged that Snapchat informed its users that their messages would disappear forever after a certain amount of time, although in fact there were various ways for such messages to be saved by their recipients. The FTC also alleged that Snapchat had a privacy policy stating, “We do not ask for, track, or access any location-specific information from your device at any time while you are using the Snapchat application.” Despite this, the FTC alleged, Snapchat installed a tracking service in the Android version of its application without disclosing the tracking service to its users or updating its privacy policy.

Rule of Law

Issue

Holding and Reasoning

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