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Izadi v. Machado (GUS) Ford, Inc.

Florida District Court of Appeal
550 So.2d 1135 (1989)


Machado (GUS) Ford, Inc. (Machado) (defendant) put out an advertisement stating prominently that the reader could buy a new Ford and get $3,000 minimum trade-in allowance. Izadi attempted to purchase a new Ford from Machado and trade in a vehicle for $3,000 towards the purchase price, but Machado refused to accept this interpretation of the advertisement. Machado relied on fine print in the advertisement stating that it would only give $3,000 trade-in allowance for a vehicle that was worth at least that much. It also relied on fine print that stated it would only provide the $3,000 towards the purchase of two specified vehicles, neither of which was a Ford. Izadi filed suit for breach of contract, fraud, and statutory violations. The trial court dismissed the claim for fraud and found in favor of Machado on the remaining claims. Izadi appealed to the Florida District Court of Appeal.

Rule of Law


Holding and Reasoning (Schwartz, C.J.)

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