Jordache Enterprises, Inc. v. Levi Strauss Co.
United States District Court for the Southern District of New York
841 F. Supp. 506 (1993)
In the 1800s, Levi Strauss Co. labeled a particular style of its jeans with a “501” mark and in 1969 trademarked the use of the number “501” in association with jeans. Through the years, Levi also trademarked the use of “701,” “901,” “505,” “506,” “517,” and “550” on jeans. In 1988, competing jean company Jordache sought to trademark “Jordache 101,” Jordache Basics 101,” and “Basics 101.” Levi challenged the application, claiming trademark infringement. Jordache then withdrew the application and submitted the mark “Jordache Basics 101 with star and wing design” instead. Levi challenged the application again, and this suit followed.
Rule of Law
Holding and Reasoning (Kram, J.)
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