From our private database of 14,000+ case briefs...
Jordache Enterprises, Inc. v. Levi Strauss Co.
United States District Court for the Southern District of New York
841 F. Supp. 506 (1993)
In the 1800s, Levi Strauss Co. labeled a particular style of its jeans with a “501” mark and in 1969 trademarked the use of the number “501” in association with jeans. Through the years, Levi also trademarked the use of “701,” “901,” “505,” “506,” “517,” and “550” on jeans. In 1988, competing jean company Jordache sought to trademark “Jordache 101,” Jordache Basics 101,” and “Basics 101.” Levi challenged the application, claiming trademark infringement. Jordache then withdrew the application and submitted the mark “Jordache Basics 101 with star and wing design” instead. Levi challenged the application again, and this suit followed.
Rule of Law
Holding and Reasoning (Kram, J.)
What to do next…
Unlock this case brief with a free (no-commitment) trial membership of Quimbee.
You’ll be in good company: Quimbee is one of the most widely used and trusted sites for law students, serving more than 97,000 law students since 2011. Some law schools—such as Yale, Vanderbilt, Berkeley, and the University of Illinois—even subscribe directly to Quimbee for all their law students. Read our student testimonials.
Learn more about Quimbee’s unique (and proven) approach to achieving great grades at law school.
Quimbee is a company hell-bent on one thing: helping you get an “A” in every course you take in law school, so you can graduate at the top of your class and get a high-paying law job. We’re not just a study aid for law students; we’re the study aid for law students. Read more about Quimbee.
Here's why 201,000 law students have relied on our case briefs:
- Written by law professors and practitioners, not other law students. 14,000 briefs, keyed to 188 casebooks. Top-notch customer support.
- The right amount of information, includes the facts, issues, rule of law, holding and reasoning, and any concurrences and dissents.
- Access in your classes, works on your mobile and tablet. Massive library of related video lessons and high quality multiple-choice questions.
- Easy to use, uniform format for every case brief. Written in plain English, not in legalese. Our briefs summarize and simplify; they don’t just repeat the court’s language.