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King of the Mountain Sports, Inc. v. Chrysler Corp.

United States Court of Appeals for the Tenth Circuit
185 F.3d 1084 (1999)

Written by Rich Walter, JD

Facts

King of the Mountain Sports, Inc. (KOM) (plaintiff), an outdoor-sporting-apparel manufacturer, trademarked its logo, which consisted of the KOM name printed in small upper- and lowercase Gothic-typeface letters and camouflage colors. When Chrysler Corporation (defendant) adopted a logo promoting its Jeep King of the Mountain Downhill Series of ski races, the automaker had no knowledge of KOM’s logo or product line. Chrysler’s logo featured a stylized downhill skier and the phrase “King of the Mountain” printed in large uppercase letters, a stark typeface, and bold colors. KOM sued Chrysler on several trademark-related grounds, including trademark infringement. KOM’s evidence showed that seven consumers had actually confused the two logos. A federal district court summarily dismissed all counts. KOM appealed the trademark-infringement judgment to the Tenth Circuit.

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Holding and Reasoning (Tacha, J.)

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