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Rolex Watch, U.S.A., Inc. v. Michel Co.
United States Court of Appeals for the Ninth Circuit
179 F.3d 704 (1999)
Micha Mottale’s business, Michel Company (defendant), reconditioned used watches manufactured by Rolex Watch, U.S.A., Inc. (plaintiff). Michel used non-Rolex parts to conduct the refurbishments, including refurbishing the dials, changing the bracelets, and replacing the bezels. Michel kept the Rolex trademark on the watches and then sold the reconditioned watches to jewelers. Rolex sued Michel for trademark counterfeiting. The district ruled in favor of Rolex and granted an injunction requiring Michel to place a different mark on the non-Rolex parts and include a written disclosure detailing the refurbishment. Rolex appealed.
Rule of Law
Holding and Reasoning (Tashima, J.)
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