Logourl black

Initial-Interest Confusion


When a consumer’s interest in a product is sparked because it appears to be the competitor’s product, but the consumer ends up learning of the actual source prior to purchase.

Related Rules [?]

The related rules section is for members only and includes a compilation of all the rules of law in Quimbee's database relating to this key term.

To access the related rules, please start your free trial or log in.