Study Aids
Case Briefs Overview
Casebooks
Case Briefs
E

Experience Hendrix, LLC v. Electric Hendrix, LLC

2008 WL 3243896 (2008)

From our private database of 47,000+ case briefs, written and edited by humans—never with AI.

Experience Hendrix, LLC v. Electric Hendrix, LLC

United States District Court for the Western District of Washington
2008 WL 3243896 (2008)

RW

Facts

Experience Hendrix, LLC (plaintiff) sold merchandise under registered trademarks showing the name and image of the late, famed rock musician Jimi Hendrix. Experience Hendrix’s wide-ranging product line extended to T-shirts, posters, and shot glasses, all of which were items that another company, Electric Hendrix, LLC (defendant), used to promote vodka branded with Hendrix’s name and image. Both companies relied on internet marketing targeting Hendrix’s fans. Experience Hendrix sued Electric Hendrix for trademark infringement and related torts. Experience Hendrix moved for summary judgment based on evidence that at least some consumers were confused by both companies’ use of Hendrix’s name and image. The court analyzed the likelihood-of-confusion issue by applying the eight-factor test first employed in AMF Inc. v. Sleekcraft Boats, 599 F.2d 341 (9th Cir. 1979).

Rule of Law

Issue

Holding and Reasoning (Zilly, J.)

What to do next…

  1. Unlock this case brief with a free (no-commitment) trial membership of Quimbee.

    You’ll be in good company: Quimbee is one of the most widely used and trusted sites for law students, serving more than 899,000 law students since 2011. Some law schools even subscribe directly to Quimbee for all their law students.

    Unlock this case briefRead our student testimonials

  2. Learn more about Quimbee’s unique (and proven) approach to achieving great grades at law school.

    Quimbee is a company hell-bent on one thing: helping you get an “A” in every course you take in law school, so you can graduate at the top of your class and get a high-paying law job. We’re not just a study aid for law students; we’re the study aid for law students.

    Learn about our approachRead more about Quimbee

Here's why 899,000 law students have relied on our case briefs:

  • Written by law professors and practitioners, not other law students. 47,000 briefs, keyed to 994 casebooks. Top-notch customer support.
  • The right amount of information, includes the facts, issues, rule of law, holding and reasoning, and any concurrences and dissents.
  • Access in your classes, works on your mobile and tablet. Massive library of related video lessons and high quality multiple-choice questions.
  • Easy to use, uniform format for every case brief. Written in plain English, not in legalese. Our briefs summarize and simplify; they don’t just repeat the court’s language.

Access this case brief for FREE

With a 7-day free trial membership
Here's why 899,000 law students have relied on our case briefs:
  • Reliable - written by law professors and practitioners, not other law students
  • The right length and amount of information - includes the facts, issue, rule of law, holding and reasoning, and any concurrences and dissents
  • Access in your class - works on your mobile and tablet
  • 47,000 briefs - keyed to 994 casebooks
  • Uniform format for every case brief
  • Written in plain English - not in legalese and not just repeating the court's language
  • Massive library of related video lessons - and practice questions
  • Top-notch customer support

Access this case brief for FREE

With a 7-day free trial membership

Key Terms