Sleekcraft Factors

Sleekcraft Factors

Definition

The eight factors articulated by the Ninth Circuit to be weighed in determining the likelihood of consumer confusion in trademark-infringement cases: (1) the strength of the mark, (2) the proximity of the goods, (3) the similarity of the marks, (4) evidence of actual confusion, (5) the marketing channels used to promote the products, (6) the type of goods and the carefulness of likely consumers, (7) the defendant’s intent, and (8) the likelihood that either party will expand into new markets.

Get full access FREE

With a 7-Day free trial membership
Here's why 742,000 law students have relied on our key terms:
  • A complete online legal dictionary of law terms and legal definitions
  • Over 7,900 key terms written in plain English to help you not only understand the law but master it
  • The premier online law dictionary built specifically for law students
  • Easy access in class or on the go, accessible both online and through the Quimbee mobile app
  • Reliable - written by legal professors and practitioners
  • Get instant access to all related rules of law to any specific key term with a Quimbee Study Aid plan

Get full access FREE

With a 7-Day free trial membership