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Florida Bar v. Pape
Florida Supreme Court
918 So. 2d 240 (2005)
In a television advertisement, attorneys John Pape and Marc Chandler (defendants) displayed a pit bull wearing a spiked collar as the firm’s logo and 1-800-PIT-BULL as the firm’s telephone number. The Florida Bar (plaintiff) filed complaints against Pape and Chandler, alleging that the advertisement violated Rules Regulating the Florida Bar 4-7.2(b)(3) and 4-7.2(b)(4). The referee found that the advertisement did not violate the ethical rules and was protected First Amendment speech. The Florida Supreme Court granted review.
Rule of Law
Holding and Reasoning (Pariente, C.J.)
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