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Louis Vuitton Malletier S.A. v. Haute Diggity Dog, LLC

United States Court of Appeals for the Fourth Circuit
507 F.3d 252 (4th Cir. 2007)



Louis Vuitton Malletier S.A. (LVM) (plaintiff) manufactured and sold luxury handbags. LVM had registered trademarks for “LOUIS VUITTON,” a monogrammed “LV,” and a monogrammed design consisting of a number of the “LV” marks. Haute Diggity Dog, LLC (HDD) (defendant) manufactured and sold inexpensive, plush dog toys that parodied famous luxury brands. One of HDD’s toys mimicked the shape and design of an LVM handbag. The toys were labeled “Chewy Vuiton” and imitated LVM’s “LV” mark with a “CV.” LVM brought suit for trademark dilution based on blurring and tarnishment, among other claims. The district court granted HDD’s motion for summary judgment. LVM appealed.

Rule of Law


Holding and Reasoning (Niemeyer, J.)

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