MasterCard International, Inc. (plaintiff) ran a series of advertisements listing a number of purchased items and their costs, and ending with an intangible item that cannot actually be purchased and the word “Priceless.” A voiceover then stated: “There are some things money can’t buy, for everything else there’s MasterCard.” Ralph Nader (defendant) ran for president in 2000. Nader ran a campaign ad referencing alleged prices of dinners at fundraisers, campaign ads “filled with half-truths,” and promises to special interest groups. The ad ended by stating: “finding out the truth: priceless. There are some things that money can’t buy.” MasterCard sued Nader for trademark dilution, among other things. Nader moved for summary judgment.