MasterCard International Inc. v. Nader 2000 Primary Committee, Inc.

70 U.S.P.Q.2d 1046 (2004)

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MasterCard International Inc. v. Nader 2000 Primary Committee, Inc.

United States District Court for the Southern District of New York
70 U.S.P.Q.2d 1046 (2004)

SC

Facts

MasterCard International, Inc. (plaintiff) ran a series of advertisements listing a number of purchased items and their costs, and ending with an intangible item that cannot actually be purchased and the word “Priceless.” A voiceover then stated: “There are some things money can’t buy, for everything else there’s MasterCard.” Ralph Nader (defendant) ran for president in 2000. Nader ran a campaign ad referencing alleged prices of dinners at fundraisers, campaign ads “filled with half-truths,” and promises to special interest groups. The ad ended by stating: “finding out the truth: priceless. There are some things that money can’t buy.” MasterCard sued Nader for trademark dilution, among other things. Nader moved for summary judgment.

Rule of Law

Issue

Holding and Reasoning (Daniels, J.)

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