Volvo Trademark Holding v. e-motordealer

Case No. D2002-0036 (2002)

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Volvo Trademark Holding v. e-motordealer

World Intellectual Property Organization Arbitration and Mediation Center
Case No. D2002-0036 (2002)

Facts

Volvo Trademark Holding AB (Volvo) (complainant) owned the registered trademark “Volvo.” Volvo operated numerous companies under the “Volvo” mark, including the well-known Swedish automobile-manufacturing business and a financial-services company that sold insurance under the trade name Volvo Insurance. In 2001, e-motordealer Ltd. (respondent) registered the domain name volvoinsurance.com for use in its business, which utilized a franchised dealer network to perform a wide range of automobile-related functions, including sales, service, financing, and insurance. There were many competitors in the insurance market. For instance, the United Kingdom alone had more than 200 companies offering insurance on Volvo vehicles. Volvo filed a complaint with the World Intellectual Property Organization Arbitration and Mediation Center, alleging that e-motordealer’s domain-name registration violated the Uniform Domain Name Dispute Resolution Policy. Specifically, Volvo alleged that volvoinsurance.com was identical and confusingly similar to Volvo’s registered trademark and that e-motordealer had no rights or legitimate interest in the volvoinsurance.com domain name.

Rule of Law

Issue

Holding and Reasoning (Meyer-Hauser, J.)

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