Warner Bros. Inc. v. Gay Toys, Inc.

724 F.2d 327 (1983)

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Warner Bros. Inc. v. Gay Toys, Inc.

United States Court of Appeals for the Second Circuit
724 F.2d 327 (1983)

SH

Facts

Warner Bros. Inc. (plaintiff) produced the successful television series The Dukes of Hazzard, which featured a bright orange 1969 Dodge Charger called “General Lee” that was adorned with a Confederate flag emblem on its roof and the number “01” on its doors. Gay Toys, Inc. (defendant) was a toy manufacturer who, after failing to obtain a license from Warner, proceeded to manufacture and sell a toy car that looked nearly identical to General Lee. Warner brought suit for trademark infringement, arguing that Gay Toy’s toy car created a likelihood of confusion as to its source of sponsorship. On remand, the district court granted summary judgment and a permanent injunction in favor of Warner. Gay Toys appealed, arguing that General Lee was not subject to trademark protection for two reasons: it was functional, and Warner failed to demonstrate that it had acquired secondary meaning.

Rule of Law

Issue

Holding and Reasoning (Oakes, J.)

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