WCVB-TV v. Boston Athletic Association
United States Court of Appeals for the First Circuit
926 F.2d 42 (1st Cir. 1991)
The Boston Athletic Association (BAA) (defendant) formally registered the words “Boston Marathon” in connection with the road race and granted an exclusive license to WBZ-TV to telecast the race. Nevertheless, a competing station, WCVB-TV (plaintiff), televised the marathon along the route and from helicopters while regularly using the words “Boston Marathon” before, during, and after the race. The BAA brought suit against WCVB-TV in federal district court alleging violations of trademark law. The district court held for WCVB-TV and the BAA appealed.
Rule of Law
Holding and Reasoning (Breyer, C.J.)
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