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Resale Price Maintenance

Learn about agreements between manufacturers and distributors to restrict resales.

Transcript

In this lesson, we’ll learn about agreements between manufacturers and distributors to restrict resales. 

I.               Resale Price Maintenance

Vertical price-fixing agreements, or resale price maintenance, are agreements between manufacturers that establish or limit at what price distributors may resell products. It’s distinguished from suggested pricing, in which the distributor is free to follow or not follow the...