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Antitrust

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Vertical Market Allocation

Learn about agreements involving grants of exclusive rights to distributors.

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In this lesson, we’ll learn about agreements involving grants of exclusive rights to distributors. 

I.               Vertical Market Allocation

Like resale price maintenance, vertical market allocation restricts intrabrand competition and is analyzed under the rule of reason. Vertical market allocation occurs when a seller gives a distributor exclusive rights to sell its products within a geographic territory or to a...