Quimbee logo
DMCA.com Protection Status
  • E
  • E. & J. Gallo Winery v. Consorzio del Ga…E. & J. Gallo Winery v. Consorzio del Gallo Nero
From our private database of 16,800+ case briefs...

E. & J. Gallo Winery v. Consorzio del Gallo Nero

United States District Court for the Northern District of California
782 F. Supp. 457 (1991)


E. & J. Gallo Winery (Gallo) (plaintiff) was the largest winery in the country. Gallo had used its trademark “Gallo” for over 50 years and advertised its wines using the mark nationwide, with a total cost over the years of approximately $500 million. Consorzio del Gallo Nero (Gallo Nero) (defendant) was an Italian trade association that promoted wines produced in the Chianti region. Gallo Nero, aware of Gallo’s mark, made plans to begin selling wine in the United States. Gallo sued Gallo Nero for trademark infringement. Gallo Nero presented consumer survey evidence indicating that respondents could tell the difference between the parties’ wines when they were placed side-by-side, and that there was only trivial consumer confusion. Gallo moved for summary judgment.

Rule of Law


Holding and Reasoning (Jensen, J.)

What to do next…

  1. Unlock this case brief with a free (no-commitment) trial membership of Quimbee.

    You’ll be in good company: Quimbee is one of the most widely used and trusted sites for law students, serving more than 448,000 law students since 2011. Some law schools—such as Yale, Vanderbilt, Berkeley, and the University of Illinois—even subscribe directly to Quimbee for all their law students. Read our student testimonials.

  2. Learn more about Quimbee’s unique (and proven) approach to achieving great grades at law school.

    Quimbee is a company hell-bent on one thing: helping you get an “A” in every course you take in law school, so you can graduate at the top of your class and get a high-paying law job. We’re not just a study aid for law students; we’re the study aid for law students. Read more about Quimbee.

Here's why 448,000 law students have relied on our case briefs:

  • Written by law professors and practitioners, not other law students. 16,800 briefs, keyed to 224 casebooks. Top-notch customer support.
  • The right amount of information, includes the facts, issues, rule of law, holding and reasoning, and any concurrences and dissents.
  • Access in your classes, works on your mobile and tablet. Massive library of related video lessons and high quality multiple-choice questions.
  • Easy to use, uniform format for every case brief. Written in plain English, not in legalese. Our briefs summarize and simplify; they don’t just repeat the court’s language.

Questions & Answers

Have a question about this case?

Sign up for a free 7-day trial and ask it

Sign up for a FREE 7-day trial