Quimbee's advertising law continuing legal education (CLE) courses deliver the content lawyers need with engaging videos that are fun to watch.
Start your free 7-day trial* Claim credit(s) for one free course during your 7-day trial.Quimbee Advertising Law CLE Online
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looking for a simple, engaging way to learn about advertising
law and fulfill your continuing legal education (CLE) requirements, look
no further than Quimbee CLE online.
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courses are built from the ground up by our world-class team of
attorneys and designers. Our goal is to create a product that will not
only help you meet your CLE requirements but will actually be
enjoyable. Sign up for a Quimbee CLE course today!
An Overview of Advertising Law
The
heart of advertising law is the First Amendment’s protection
of press freedom. This has long been one of America’s most cherished
freedoms, with numerous pieces of legislation having been passed to
further protect the rights of media. These statutes include the Freedom of Information Act, 5 U.S.C. § 552, and the Privacy Act of 1974, 5 U.S. Code § 552a.
Despite these protections, the media is still subject to numerous regulations. The Federal Communications Commission
(FCC) is the federal agency responsible for regulating “interstate and
international communications by radio, television, wire, satellite, and
cable.” The FCC was formed from the Communications Act of 1934,
47 U.S.C. § 151. The FCC’s mission, as stated in the Communications
Act, is to "make available so far as possible, to all the people of the
United States, without discrimination on the basis of race, color,
religion, national origin, or sex, rapid, efficient, Nationwide, and
world-wide wire and radio communication services with adequate
facilities at reasonable charges." The FCC's rules and regulations are
found in Title 47 of the Code of Federal Regulations (CFR).
Advertising faces an additional level of regulation. The Federal Trade Commission Act of 1914,
15 U.S.C. §§ 41–58, gives the Federal Trade Commission (FTC) the
authority to prevent deceptive and unfair acts or practices. Still,
advertising receives a great deal of protection—in Central Hudson Gas & Electric Corp. v. Public Service Commn. of New York,
447 U.S. 557 (1980), the U.S. Supreme Court greatly restricted the
government’s ability to prohibit advertising that is neither misleading nor unlawful.
Who Should Take CLE Courses in Advertising Law?
Because businesses of all sizes need an advertising strategy, any corporate or business attorney could benefit from a better understanding of the rules and regulations related to advertising. Attorneys working for a news outlet, social-media company, television station, or other media organization would also benefit from staying up-to-date on the latest developments in their industries. Additionally, given the dynamic nature of media and advertising and the well-known entities involved in the industry, a CLE course in advertising law could be enticing to any attorney looking to fulfill CLE requirements. Try a Quimbee CLE course today!
Social media and mobile phone contests and sweepstakes may seem like a no-brainer for many businesses, but are you equipped to help clients set up and conduct them legally? This course outlines the legal issues involved in conducting sweepstakes and contests, otherwise known as chance and skill prize promotions, when conducted via social media or mobile devices. It will cover applicable state gambling laws, how to handle user-generated content per the Digital Millennium Copyright Act, the Communications Decency Act, and the Consumer Review Fairness Act. It will also outline practical considerations such as privacy concerns, specific platform requirements, and FTC endorsement guidance so your clients’ social media and mobile contests can run smoothly.
To increase sales as well as goodwill, many companies like to partner with charitable organizations to market their products. One common marketing plan is the commercial co-venture, which involves advertising that the company will donate a portion of sales to a charity. This highly-regulated area of law has numerous requirements, from contractual and advertising obligations to registration and bonding. In this program, you will learn best practices for running successful charitable marketing campaigns, as well as the difference between commercial co-ventures and other cause marketing efforts. You will also learn about applicable state laws and how to problem solve for compliance issues in commercial co-venture campaigns.
In this course, Camden Webb, who is a partner at Williams Mullen, will discuss theories of potential liability for the means by which firearms industry members market their products and will provide useful strategies for reducing liability risks. The course will provide an overview of the statutes and case law that regulate this issue, including the Protection of Lawful Commerce in Arms Act, case law interpreting the statute, developments regarding the theories of potential liability for marketing of firearms, and new state statutes that could increase risk to firearms industry members. Attendees will learn about the applicable law and the theories of liability, the best practices for monitoring and policing marketing strategies, and the steps that can be taken to reduce the risk of potential liabilities.
This course provides insight into the new California law (AB 288) that comes into effect in January 2023 and will change how companies and brands run online charitable promotions. This new comprehensive law significantly changes the landscape of national online charitable promotions. This course will provide participants tips to recognize when and to whom this new law applies, how to comply with the requirements of the new law, including registration of promotions, contracts with charities, sending donations to charities and disclosures.
Advertising and marketing is heavily regulated in the United States, and the Federal Trade Commission (FTC) is aggressively enforcing the rules. This program will provide an overview of the FTC’s advertising-related enforcement authority and will discuss the FTC’s current enforcement priorities. Topics to be discussed include advertising claims, substantiation, online disclosures, endorsers and influencers, environmental marketing, dark patterns, artificial intelligence, responsibility for corporate commitments, and other hot topics.
Social media and mobile phone contests and sweepstakes may seem like a no-brainer for many businesses, but are you equipped to help clients set up and conduct them legally? This course outlines the legal issues involved in conducting sweepstakes and contests, otherwise known as chance and skill prize promotions, when conducted via social media or mobile devices. It will cover applicable state gambling laws, how to handle user-generated content per the Digital Millennium Copyright Act, the Communications Decency Act, and the Consumer Review Fairness Act. It will also outline practical considerations such as privacy concerns, specific platform requirements, and FTC endorsement guidance so your clients’ social media and mobile contests can run smoothly.
To increase sales as well as goodwill, many companies like to partner with charitable organizations to market their products. One common marketing plan is the commercial co-venture, which involves advertising that the company will donate a portion of sales to a charity. This highly-regulated area of law has numerous requirements, from contractual and advertising obligations to registration and bonding. In this program, you will learn best practices for running successful charitable marketing campaigns, as well as the difference between commercial co-ventures and other cause marketing efforts. You will also learn about applicable state laws and how to problem solve for compliance issues in commercial co-venture campaigns.
In this course, Camden Webb, who is a partner at Williams Mullen, will discuss theories of potential liability for the means by which firearms industry members market their products and will provide useful strategies for reducing liability risks. The course will provide an overview of the statutes and case law that regulate this issue, including the Protection of Lawful Commerce in Arms Act, case law interpreting the statute, developments regarding the theories of potential liability for marketing of firearms, and new state statutes that could increase risk to firearms industry members. Attendees will learn about the applicable law and the theories of liability, the best practices for monitoring and policing marketing strategies, and the steps that can be taken to reduce the risk of potential liabilities.
This course provides insight into the new California law (AB 288) that comes into effect in January 2023 and will change how companies and brands run online charitable promotions. This new comprehensive law significantly changes the landscape of national online charitable promotions. This course will provide participants tips to recognize when and to whom this new law applies, how to comply with the requirements of the new law, including registration of promotions, contracts with charities, sending donations to charities and disclosures.
