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Feedback Across Cultures

Feedback Across Cultures

Understand how feedback delivered across cultures can be tough, along with the steps to adapt your feedback to any cross-cultural situation.


On June 24, 1982, British Airways Flight 9 flew into a cloud of volcanic ash over Indonesia, losing power to all four engines. The pilot and crew could not restart the engines, despite valiant efforts. The fate of the plane, its passengers, and its crew was now hanging in the balance, so Eric Moody, the plane’s British captain, decided to tell the passengers what was happening. Over the intercom, in the politest and most even of tones, Captain Moody made the following announcement, quote: