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Brainstorming Options, Weighing Up Alternatives

Brainstorming Options, Weighing Up Alternatives

Learn why thoroughly considering the options and alternatives of both parties is the key to negotiation success, and why it’s so important to determine your BATNA and WATNA as well as the BTNA and WATNA of your counterpart.


It’s not enough to go into a negotiation knowing what you want and why you want it. You also need to consider how you’ll achieve the outcome you and your client desire.  This involves brainstorming all the options available to you for reaching a negotiated agreement and selecting the one that you believe to be the best. It also involves weighing up your alternatives in the event that the negotiation fails to produce a result that both you and the other side can accept. In this lesson,...