In lesson 3, we talked about the Flowers writing paradigm and how, at the initial stage of the writing process, there’s considerable value in taking your inner madman for a helicopter ride. 

Let’s stay up in that helicopter for a little longer, as there’s still more thinking to do before you write. In this lesson, we’re going to focus on what that helicopter view tells you about your audience and just what your audience needs from your writing. Because, if you can’t correctly identify...