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Writing for Clients

Before You Write: The Outline

Before You Write: The Outline

Learn about some general approaches to structuring and outlining a client or internal document, the benefits of headings and sub-headings, and the dangers of templates and sample documents.


Throughout this tutorial, we’ve been following the Flowers writing paradigm: madman-architect-carpenter-judge. Over the course of the last two lessons, you’ve been a helicopter-piloting madman. Now, though, it’s time to land the helicopter and get out. It’s time to become the architect, also known as the outliner.

When you become the architect, you’re almost ready to write. But almost is the key word here. The work you do next, outlining, is essential to producing the best and most...