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Writing for Clients

Closing Meaningfully

Closing Meaningfully

The importance of the closing paragraph; crafting an effective call to action; useful sign-off language.


Welcome to Closing Meaningfully! Previously, you stepped into your client’s shoes, to understand how the opening paragraph influences the client’s engagement with your writing. Don’t step out of those shoes just yet, because we still need to talk about closing paragraphs, and how they affect engagement. To illustrate, take a look at the sample closing paragraph on your screen. Ask yourself, what would go through your client’s mind if this were the final paragraph of any document or email,...