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Writing for Clients

Take Control of Structure and Stress

Take Control of Structure and Stress

What your audience is looking for from your sentences, how to avoid weak openings and weaker endings, and how to make sure that the most important information your sentence contains is right where it needs to be.


Welcome to Take Control of Structure and Stress! Throughout this video, we’ll be showing you examples on screen, which won’t be narrated. When you see these, please pause the video for as long as you need to read and understand them.

As we saw last lesson, managing your sentence length is essential to producing clear, concise, and engaging writing that your clients will love you for. But ensuring that your sentences are only as long as they need to be is not enough. You also need to make...