Quimbee logo
DMCA.com Protection Status

Advertising Specialty Institute v. Hall-Erickson, Inc.

601 F.3d 683 (2010)

Case BriefRelatedOptions
From our private database of 26,900+ case briefs...

Advertising Specialty Institute v. Hall-Erickson, Inc.

United States Court of Appeals for the Seventh Circuit

601 F.3d 683 (2010)

Facts

Advertising Specialty Institute (ASI) (plaintiff) was a trade-information publisher for the corporate promotional product industry. ASI had more than 24,000 members. It put on about 80 trade shows per year for the buyers and sellers of corporate promotional products. Each year, it held one of its trade shows in Chicago. ASI entered into a contract with Hall-Erickson, Inc. (defendant), the manager of an annual trade show featuring a company doing business as The Motivation Show, each fall in Chicago. Under this contract, Hall-Erickson would give ASI the right of first refusal to participate in any opportunity relating to the promotional product industry. In May 2003, ASI put on its annual Chicago trade show. Later in 2003, Hall-Erickson put on its annual convention in Chicago featuring The Motivation Show, inviting Promotional Products Association International (PPAI) to co-locate its trade show at the convention. PPAI was a direct rival of ASIs in the corporate promotional products industry. Hall-Erickson did not invite ASI to participate. ASI sued Hall-Erickson for breach of contract, alleging that Hall-Erickson had failed to give ASI the right of first refusal to participate in Hall-Erickson’s 2003 show. At trial, ASI’s expert testified that ASI lost revenues of $500,000 to more than $1,000,000 by not participating in Hall-Erickson’s show. ASI did not address the issue of how participating in two trade shows in Chicago in the same year might have affected attendance and revenues. Additionally, ASI did not identify which companies would have likely participated in the second show, nor did ASI get data from PPAI about PPAI’s revenues from the show. Also, ASI did not provide evidence of the companies that participated in PPAI’s show. Finally, ASI did not address the possible effects of PPAI holding an independent trade show. The trial court found in favor of ASI. However, the district court awarded ASI nominal damages of $1 because ASI had failed to prove damages with reasonable certainty. ASI appealed.

Rule of Law

Issue

Holding and Reasoning (Cudahy, J.)

What to do next…

  1. Unlock this case brief with a free (no-commitment) trial membership of Quimbee.

    You’ll be in good company: Quimbee is one of the most widely used and trusted sites for law students, serving more than 541,000 law students since 2011. Some law schools—such as Yale, Berkeley, and Northwestern—even subscribe directly to Quimbee for all their law students.

    Unlock this case briefRead our student testimonials
  2. Learn more about Quimbee’s unique (and proven) approach to achieving great grades at law school.

    Quimbee is a company hell-bent on one thing: helping you get an “A” in every course you take in law school, so you can graduate at the top of your class and get a high-paying law job. We’re not just a study aid for law students; we’re the study aid for law students.

    Learn about our approachRead more about Quimbee

Here's why 541,000 law students have relied on our case briefs:

  • Written by law professors and practitioners, not other law students. 26,900 briefs, keyed to 983 casebooks. Top-notch customer support.
  • The right amount of information, includes the facts, issues, rule of law, holding and reasoning, and any concurrences and dissents.
  • Access in your classes, works on your mobile and tablet. Massive library of related video lessons and high quality multiple-choice questions.
  • Easy to use, uniform format for every case brief. Written in plain English, not in legalese. Our briefs summarize and simplify; they don’t just repeat the court’s language.

Access this case brief for FREE

With a 7-day free trial membership
Here's why 541,000 law students have relied on our case briefs:
  • Reliable - written by law professors and practitioners, not other law students
  • The right length and amount of information - includes the facts, issue, rule of law, holding and reasoning, and any concurrences and dissents
  • Access in your class - works on your mobile and tablet
  • 26,900 briefs - keyed to 983 casebooks
  • Uniform format for every case brief
  • Written in plain English - not in legalese and not just repeating the court's language
  • Massive library of related video lessons - and practice questions
  • Top-notch customer support

Access this case brief for FREE

With a 7-day free trial membership