Boston Red Sox Baseball Club LP v. Sherman
United States Trademark Trial and Appeal Board
88 U.S.P.Q.2d 1581 (2008)
- Written by Mike Cicero , JD
Facts
Brad Sherman (defendant) filed with the United States Patent and Trademark Office (PTO) an application to register the mark “Sex Rod” for various articles of clothing. The mark appeared in stylized letters mimicking the letter style of the mark “Red Sox” used by the Boston Red Sox Baseball Club LP (Boston Red Sox) (plaintiff). The Boston Red Sox filed a notice of opposition to Sherman’s application with the PTO’s Trademark Trial and Appeal Board (the board). One of the stated grounds for opposition was that the mark that Sherman sought to register consisted of immoral and scandalous matter under 15 U.S.C. § 1052(a). The Boston Red Sox submitted a dictionary definition of “rod” that recognized it as a vulgar term for a penis, and Sherman admitted that he intended for his mark “Sex Rod” to carry a sexual connotation.
Rule of Law
Issue
Holding and Reasoning (Holtzman, J.)
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