Charles of the Ritz Distributors Corp. (Charles) (defendant) sold a cosmetic lotion called Rejuvenescence Cream. The cream was advertised to give skin “the petal-like quality and texture of youth” and as a product that “restores natural moisture.” The Federal Trade Commission (FTC) (plaintiff) filed a complaint, arguing Charles’s advertising deceptively claimed to rejuvenate and restore skin to a youthful state. At a hearing, doctors testified that no known substance had the ability to restore youth. A dermatologist testified that the word “rejuvenescence” indicated restoration of youth in common dermatological parlance. The FTC entered a cease and desist order, enjoining Charles from using the word “rejuvenescence” or otherwise claiming that the cream would restore youth. Charles appealed the FTC’s order.