Coca-Cola Co. v. Tropicana Products, Inc.
United States Court of Appeals for the Second Circuit
690 F.2d 312 (2d Cir. 1982)
- Written by Tom Syverson, JD
Facts
Coca-Cola Co. (plaintiff) and Tropicana Products, Inc. (Tropicana) (defendant) were the two leading competitors in orange-juice market. Tropicana ran a commercial featuring the athlete Bruce Jenner, in which Jenner squeezed fresh juice from an orange directly into a Tropicana carton. Jenner stated that Tropicana was “the only leading brand not made with concentrate and water.” The commercial also described Tropicana’s product as “pasteurized juice as it comes from the orange.” Coca-Cola sued Tropicana under the Lanham Act, arguing that the commercial was false advertising. Coca-Cola claimed that the commercial falsely represented Tropicana’s juice to be fresh-squeezed, when, in fact, Tropicana’s juice was pasteurized and frozen. Coca-Cola provided a consumer-reaction study indicating that some consumers were misled by Tropicana’s advertisement. Coca-Cola appealed the district court’s denial of a preliminary injunction.
Rule of Law
Issue
Holding and Reasoning (Cardamone, J.)
What to do next…
Here's why 787,000 law students have relied on our case briefs:
- Written by law professors and practitioners, not other law students. 46,200 briefs, keyed to 988 casebooks. Top-notch customer support.
- The right amount of information, includes the facts, issues, rule of law, holding and reasoning, and any concurrences and dissents.
- Access in your classes, works on your mobile and tablet. Massive library of related video lessons and high quality multiple-choice questions.
- Easy to use, uniform format for every case brief. Written in plain English, not in legalese. Our briefs summarize and simplify; they don’t just repeat the court’s language.
