From our private database of 46,300+ case briefs, written and edited by humans—never with AI.
General Motors Corporation v. Yplon SA
European Court of Justice
1999 E.T.M.R. 950 (1999)
- Written by Wesley Bernhardt , JD
Facts
General Motors Corporation (plaintiff) owned the trademark “Chevy,” having registered that mark in 1971 at the Benelux trademark office. It used the mark Chevy as a designation for a particular brand of motor vehicles. Yplon SA (defendant) also owned rights to the mark “Chevy” but instead used this mark for a brand of detergents and cleaning products. General Motors filed suit in the commercial court of Belgium, claiming dilution of its trademark. The commercial court referred the legal question of whether a registered trademark could have a reputation as to non-similar goods to the European Court of Justice.
Rule of Law
Issue
Holding and Reasoning ()
What to do next…
Here's why 821,000 law students have relied on our case briefs:
- Written by law professors and practitioners, not other law students. 46,300 briefs, keyed to 989 casebooks. Top-notch customer support.
- The right amount of information, includes the facts, issues, rule of law, holding and reasoning, and any concurrences and dissents.
- Access in your classes, works on your mobile and tablet. Massive library of related video lessons and high quality multiple-choice questions.
- Easy to use, uniform format for every case brief. Written in plain English, not in legalese. Our briefs summarize and simplify; they don’t just repeat the court’s language.
