Google/Double Click

2007 WL 4624893 (2007)

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Google/Double Click

Federal Trade Commission
2007 WL 4624893 (2007)

SC

Facts

Google agreed to acquire DoubleClick. The Federal Trade Commission (FTC) opened an investigation to analyze the acquisition’s competitive effects in the online-advertising market. Google operated a search engine and was the dominant provider of sponsored advertising in the online-advertising market. DoubleClick was a third-party ad server that, on behalf of web page content providers (publishers), selected advertisements to appear on publishers’ websites. DoubleClick was a leading provider in the third-party-ad-server market but did not have market power. Indeed, DoubleClick faced significant and increasing competition. Google did not own or operate an ad-server product but was developing one that was not yet operational.

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Issue

Holding and Reasoning ()

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