From our private database of 14,100+ case briefs...
Horizon Mills Corp. v. QVC, Inc.
United States District Court for the Southern District of New York
161 F.Supp. 2d 208 (2001)
Horizon Mills Corp. (Horizon) (plaintiff) developed and marketed a fabric made from acetate and spandex called SLINKY. Horizon registered the SLINKY trademark with the U.S. Patent and Trademark Office. QVC, Inc. (QVC) (defendant) retailed goods through its cable network and online retailing services. QVC used “slinky” to describe both acetate-spandex blend fabric and women’s apparel made from this type of fabric. Media, the women’s apparel trade, and consumers began to use the term “slinky” to describe stretchy, flowing fabrics that hug the body and are made of acetate, spandex, and other man-made materials. Horizon sued QVC for trademark infringement. QVC moved for summary judgment. QVC argued that Horizon’s SLINKY mark was generic and, therefore, ineligible for trademark protection. In support of its motion, QVC submitted over 60 media uses of the term “slinky.”
Rule of Law
Holding and Reasoning (Schwartz, J.)
What to do next…
Unlock this case brief with a free (no-commitment) trial membership of Quimbee.
You’ll be in good company: Quimbee is one of the most widely used and trusted sites for law students, serving more than 97,000 law students since 2011. Some law schools—such as Yale, Vanderbilt, Berkeley, and the University of Illinois—even subscribe directly to Quimbee for all their law students. Read our student testimonials.
Learn more about Quimbee’s unique (and proven) approach to achieving great grades at law school.
Quimbee is a company hell-bent on one thing: helping you get an “A” in every course you take in law school, so you can graduate at the top of your class and get a high-paying law job. We’re not just a study aid for law students; we’re the study aid for law students. Read more about Quimbee.
Here's why 220,000 law students have relied on our case briefs:
- Written by law professors and practitioners, not other law students. 14,100 briefs, keyed to 189 casebooks. Top-notch customer support.
- The right amount of information, includes the facts, issues, rule of law, holding and reasoning, and any concurrences and dissents.
- Access in your classes, works on your mobile and tablet. Massive library of related video lessons and high quality multiple-choice questions.
- Easy to use, uniform format for every case brief. Written in plain English, not in legalese. Our briefs summarize and simplify; they don’t just repeat the court’s language.