In re Conagra Foods, Inc.

302 F.R.D. 537 (2014)

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In re Conagra Foods, Inc.

United States District Court for the Central District of California
302 F.R.D. 537 (2014)

SC

Facts

A group of consumers (plaintiffs) filed a class-action lawsuit against Conagra Foods, Inc. (defendant). The consumers alleged deceptive marketing practices due to Conagra’s inclusion of “100% Natural” on the label for its Wesson Oils. The consumers called Colin Weir as an expert witness to give his opinion that it would be possible to determine damages based on the “price premium” that the consumers paid for what they thought was 100 percent natural oil. Weir planned to base his opinion on hedonic-regression analysis and conjoint analysis. Weir had earned an MBA from Northeastern University’s High Technology program and a bachelor’s degree in Business Economics from Wooster College and had taken classes on hedonic-regression analysis and conjoint analysis. Weir worked for a research firm where his work focused on statistical and economic analysis. Conagra filed a motion to exclude Weir’s testimony on the ground that he did not qualify as an expert witness. Among other things, Conagra argued that Weir was not qualified because his education and training did not focus on hedonic-regression analysis and conjoint analysis and because he had never given expert testimony on hedonic-regression analysis and conjoint analysis.

Rule of Law

Issue

Holding and Reasoning (Morrow, J.)

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