In re Steak and Ale Restaurants of America

185 U.S.P.Q. 447 (1975)

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In re Steak and Ale Restaurants of America

United States Patent and Trademark Office Trademark Trial and Appeal Board
185 U.S.P.Q. 447 (1975)

Facts

Steak and Ale Restaurants of America, Inc. (Steak and Ale) (applicant) applied to register the notation “Prince Charles” as a trademark for fresh and cooked meat. Registration was refused under § 2(c) of the Lanham Act because the mark consisted of or comprised a name identifying a particular living individual, specifically, a member of the British royal family. Steak and Ale appealed, arguing that the “Prince Charles” mark was an arbitrary usage of a historical title.

Rule of Law

Issue

Holding and Reasoning (Lefkowitz, J.)

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